MISSION
Our planet is facing mounting pressure under environmental challenges like climate change and biodiversity loss, and escalating social issues including inequality, and lack of access to basic needs.
In the face of growing global concern over such environmental and social issues, it is critical for all businesses to adapt. Increasingly strict regulations worldwide are compelling businesses, including those in the music and creative industries, to be transparent about their environmental and social impacts. Additionally, these considerations are increasingly influencing investment and insurance decisions and customer choices. Music industry professionals need to keep in harmony with these investor, customer and audience expectations.
While these challenges are demanding, they also open the door for proactive solutions. As the demand for sustainability rises, the music and creative industries finds themselves in a unique position to innovate. Their cultural impact and global reach offer a unique opportunity to lead and amplify sustainable practices. And it's crucial to remember, ensuring a sustainable music and creative sector isn't just about protecting people and planet - it's about making sure your business continues to thrive amid changing conditions.
ECOTUNES works with an ecosystem of experts in environmental science, sustainable business, and the music and creative industries, brought together by a mission: to help you make the music and creative industries sustainable.
PEOPLE
Ian Tellam, Founder & Director
Ian transitioned from a performing musician, driven to study environmental science by a growing awareness of ecological issues, to an internationally-known sustainability specialist. Now, with over two decades of experience in senior and leadership roles in over thirty countries across five continents, he has assisted a diverse range of companies, government agencies and NGOs to reach sustainability goals.
Ian has access to an extensive international network in environmental science, sustainable business, and the music and creative industries. He combines the work of ECOTUNES with his position as a Senior Science Advisor at Climate Analytics, a science and policy institute with 130 staff working from offices all over the world. Depending on the specific needs of each project, he gathers a custom-made team of experts from a wide range of disciplines and sectors. This ensures that each project is handled by those with the most relevant knowledge and experience and that solutions are tailored to each project's needs.
Besides this flexible approach, Ian has brought together trusted thought-partners with expertise that extends beyond sustainability. Their diverse viewpoints and insights make them a valuable resource for creativity and problem-solving, helping to sharpen ECOTUNES' vision and direction.
Meet ECOTUNES’ thought-partners below.
Charles Liburd
Charles is a seasoned script consultant for international films and co-owns Nuella.TV, a streaming platform specifically designed for African movies. His extensive experience includes producing numerous films.
Charles says:
“It all matters. In the polycrisis I am interested in powerful narratives and meaning making. Illya Priogene proved that complex systems can be shifted into a higher order through small islands of coherence. I see the music and film industry as possible islands of coherence.“
Joekenel van der Pijl
Joekenel is a musicologist with a diverse career that began as a producer of classical concerts at the Concertgebouw in Amsterdam. She is currently managing the 'Free Space' program for the City of Amsterdam.
Joekenel says:
“Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination," as Plato expressed. This ability of music to transcend boundaries is a profound power. I see music not only as an artistic expression but also as a catalyst for a better world.“
Daniel Matias Ferrer
Daniel, a software developer, musician, and stage arts performer, excels in creative problem-solving and improvisation. Blending technological expertise with artistic creativity, he embraces continuous learning and growth.
Daniel says:
“Art has the duty of being fearless in the discovery of ourselves and our society. Thus, when we find a clear spot for improvement, we artists find ourselves in a position of exposing the way.”
Scott Paul
Scott is a specialist in international natural resource trade. He has expertise in environmental advocacy, business development, corporate procurement policies and ethical sourcing. He is currently the Director of Sustainability at Taylor Guitars.
Scott says:
“For 200 years buying wood to build musical instruments has remained largely unchanged. We are now crossing the threshold from how it’s always been, to how it has to be.”